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Sponsorship Matters – How Men Can Help

In Part I of “Sponsorship Matters,” we discussed the importance of sponsorship in building balanced, integrated leadership teams that leverage the strengths of both men and women. Specifically, I addressed what women need to do to gain more sponsorship. However, we need to realize that we aren’t going to make sustainable progress if we only rely on women to change the status quo. So this month, we will look at the role men play in sponsoring women leaders.

Interestingly, men typically are not seen as playing a significant role in advancing women into leadership – that job has been left to the HR or OD department. And because men have often been pushed to the sidelines, they have perhaps become apathetic about supporting women. Yet men are in the best position to sponsor and mentor women because many have spent a significant amount of time in the leadership ranks and hold the most knowledge and experience.

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Sponsorship Matters

Recently I had the honor of doing a global webcast for The Conference Board on the topic of sponsorship. Apparently it was one of the more well attended webcasts for The Conference Board, which tells me that sponsorship is a topic people are keenly interested in.

Before we go any further, I think it’s important to clarify the difference between mentoring and sponsoring – and there is a difference, a big difference. A mentor is someone who acts as a resource and role model, offers advice and counsel, and provides perspective and constructive criticism. A sponsor can also be a mentor, but a sponsor takes it to the next level by being willing to advocate on a protégé’s behalf with respect to advancement and strategic opportunities. Sponsorship means that someone at a high enough level to be influential is committed to you becoming an executive.

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