Picture yourself in a meeting with one other person you have never met before. You were each selected from different offices and departments to co-chair a committee at your company. After an hour of intense dialogue with this “new to you” colleague, you each return to your respective locations. Eager to share the experience of the meeting with you, your co-chair takes a moment to talk about you with two of your mutual colleagues. How do you think your new co-chair would describe you in three to five adjectives? Would the first thing that comes to your co-chair’s mind be your strategic thinking ability, your easy collaboration style, being knowledgeable about building high-performance teams, or…?
There is no right or wrong answer to this exercise, but ask yourself this: is the impression I am creating with my daily interactions the one I want to create? It’s important to think about this carefully since each day and with every interaction, you are either intentionally or inadvertently sowing the seeds for a trickle-down “buzz” about you that in essence becomes your personal brand. These conversations about you happen in all kinds of key forums that can influence your career success, from executive conversations and talent reviews to presentations, job interviews, speaking engagements, panels, emails, and social media. That’s a lot of potential influence, so you don’t want to leave it to chance.
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